WHY BRAZIL?
Despite its history of economic boom and bust,
there is no doubt that Brazil is Latin America’s most influential
country, a global economic giant in its own right and one of the
world’s biggest democracies.
Brazil's natural resources, particularly iron
ore, are highly prized by major manufacturing nations, including
China. Thanks to the development of offshore fields, the
nation has become self-sufficient in oil, ending decades of
dependence on foreign producers. Brazil is the only country
in the world where you can simulataneously fill a car with Ethanol,
Petrol and Gas... all of this using Brazilian technology.
Brazil is also the first country in the world to have developed a
bio-fuel based on castor oil, again using Brazilian technology.
This will revolutionise the Northeast of the country, where castor
oil plants are weeds and Petrobrás is beginning to develop the
processing system. Petrobrás is the only company in the world with
all the technology needed for extracting petroleum from deep-sea
oil fields.
In the aviation industry, Brazil is the second
largest market for executive jets and helicopters and the U.S.A.
recognises the quality of Brazilian aeroplanes (produced by
Embraer) and will be purchasing highly specialised aircraft for
training their Air Force Pilots.
Brazil has a highly developed capital market which offers
numerous investment opportunities, along with a wide range of
services and products. The financial market is based on a modern
and solid banking system, a state-of-the-art payment system, and
reliable market infrastructure.
Despite its recent economic growth and success, there is still
great disparity between rich and poor. The cities of Rio de
Janeiro and São Paulo in particular have huge slum areas, known as
favelas, which are home to one third of the cities'
populations. How will Brazil, along with the rest
of the world, capture the energy of its recent success and ensure
there is enough of it to go round?
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